If you still need convincing when it comes to video marketing, it’s likely that you’re going to fall behind the completion, way behind. In a nutshell, video marketing is ubiquitous and unquestionably the future of marketing. The billions of YouTube views per day...

It could be argued that digital marketing should not be about trying to please everyone. In fact, one of most important facets of marketing is to determine your target audience. However, does this mean you need to be ‘exclusionary’? Mike Jeffries, CEO of Abercrombie...

In a previous blog post, we mentioned the fact that customers retain as much information from a short video as they do from reading almost 2 million words. Despite this astonishing fact, online businesses tend to concentrate on text content even though the human brain...

The combination of video and content marketing is one that will lead to vastly improved sales but a startling number of companies utilise this duo in order to establish their brand. In 2012, over 70% of internet users watch videos online. Indeed, it is estimated that...

One of the biggest problems facing companies that are actually interested in utilising video marketing is that they have no coherent strategy in place. They know that it’s important to sell their brand, values and identity to consumers but have no actual plans on how...

Although no one has a crystal ball that can see into the future of video marketing, it is fair to say that it has a bright future. The process of using videos as part of a marketing campaign has become incredibly popular over the last few years and has led to some...

The very life of a business website depends on the level of traffic it attracts. Regardless of how much money you spend in a bid to turn your site into an aesthetic masterpiece, there are a variety of other factors that affect traffic. One of the most important...

A couple of years ago, banner and pop-up advertising were acclaimed as a cost effective technique that yielded a high return on investment. As a result, sites were filled with pop-up and banner adverts. It certainly worked for a while but soon, the novelty wore off....