Animated Explainer Videos – What Do They Really Cost?
An animated explainer video is a 60 second online video designed to promote a business or service. In terms of cost, you will find quotes ranging from $500 to $30,000+ which means a lot more research is needed if you want to find a video maker that suits your budget....
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Utilising Emotional Keywords in the Video Script
A video script is the backbone of every explainer videos. Indeed, there other successful video that doesn’t utter a single word in it, but that is scripted too. Video scripts are composed of words, which are strategically coined and placed within the explainer video...
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Effective Video Marketing Strategies for Valentine’s Day
Like all other special occasions, Valentine’s Day is also a great event for marketers and promoters to sell and introduce products and services. And, one of the effective marketing tools to gain more exposure is through explainer videos. But, before creating an...
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Effective Utilization and Sound and Visual Effects
An explainer video with quality voice-over is not complete without being accompanied by sound and visual effects. Light is what gives life to the video, and the intensities of light are represented by different colours and visualisation; and, sound gives birth to...
read moreThe Advantages of Hiring Professional Script Writers
A script writer plays a vital role in the overall success of your explainer video. The script writer’s creativity in minting and combining the perfect words is the backbone of a mesmerising marketing flick. Ever since ancient times, the sages knew the importance of...
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Selecting the Best Professional Voice-over for your Video
Apart from displaying the best animation for your explainer video, voice-over plays an important role in the overall success of your video marketing campaign. According to Dual Coding Theory, or also known as Dual Channel Hypothesis, utilising both the visual and...
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Why Video Animations can Reduce Bounce Rates?
Bounce rate is the percentage of users who visits your site and “bounce” (leaving your site) in a few seconds or instantly rather than to stay longer and continue viewing other content within the site; it determines the effectiveness of a website if it’s interesting...
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Video Marketing Strategies During Holiday Seasons
According to recent studies by PunchTab, there will be over 90% of shoppers that will do an online shopping spree during the holiday season. It’s also not surprising why over 80% of online marketers will spend more on Internet marketing during these times, especially...
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How to Make and Promote an Explainer Video
Nowadays, many people are fast becoming visually inclined, which is also because of today’s influences from technology, especially the Internet, computers and other mobile devices. Due to these advancements the marketing industry also evolves to ride on current...
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3 Key Video Metrics to Track for Improving Performance
After publishing your explainer video, the next important thing to do is to track its performance. So much time and money was invested in developing every second of the marketing video, therefore the entire video length must be watched by the intended audience, and...
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