Instagram is owned by Facebook. Mr Zuckerberg really has been a busy boy. As anybody with a Facebook account will know, the platform has a number of useful features, one of which is being able to watch videos of monkeys doing monkey things.

This feature has helped to make Facebook and YouTube incredibly popular (after all, who can get through the day without first watching a monkey do a faceplant in their food bowl). With that in mind, it’s no surprise that Instagram wants to make the most of videos as well, and that is exactly what IGTV is for.

IGTV, which stands for Instagram TV, is a new feature that allows videos of up to 60 minutes to be uploaded and watched on mobile phones. While this will allow for a whole hour of monkey cuteness overload, it can also be very useful for people in business.

Huge Audience
Instagram has more than 1,000,000,000 members. That’s, like, thousands. What this means is that you only need to reach a tiny percentage of that audience in order to reach many, many people. Create something that people like, and they will share it, and those people will share it, and so on. This can mean that your message gets spread quicker than the flu, only it’ll be more welcome.  

Make Your Message Clear
People like for things to be made easy for them, especially on dreaded Mondays. This includes having cool looking videos that explain things to us clearly without us having to actually take the effort to read and digest something.

That’s where animation videos come in. Some things are better left presented in video form over text. Imagine trying to explain how a service works in an email or over the phone, only to confuse your prospects.

The right video can help you to convey your message quickly and easily, helping to ensure your customers understand your product or service and, more importantly, why they need it.

Once upon a time, we would have needed the GDP of a small country to make a professional looking film. With the latest technology, however, those days are gone and anybody with a half-decent camera can create something that will give Spielberg a run for his money. OK, that’s maybe pushing it a bit, but you get the point.

What IGTV also allows for you to do is upload your business’ product or service animation videos that could see you make a considerable ROI. Yep! That’s right. IGTV isn’t made just for the quirky fashionista or travel vlogger seeking lots of followers, your business can also be in front of a crowd of potential customers and join the party, too!

Less Competition Than Other Platforms
Sites like Facebook and YouTube are great for video marketing, but there‘s a problem… There is loads of competition. You could make a video that will clean up at the Oscars, but getting it noticed at all can be difficult in the deluge of other videos. Instagram’s IGTV, however, is still new so there are not as many people using it. This presents a great opportunity to get your business established before the unwashed masses join in, especially when it comes to animation videos. It’s simply under-utilised.

Links to Your Site
Creating a great video is all very well, but you’re probably not doing so purely because you feel like being nice to other people. You will probably want people to visit your site and, hopefully, buy something from you or at least become a nice, shiny new lead for your marketing database.

They aren’t likely to go in search of your company, though, but the good news is that they don’t have to. You can leave a link to your website, so learning more about how amazing you are is just a click away.

In conclusion, if used right, Instagram IGTV offers several benefits to your business. You can get your brand and story out there clearly and easily to an enormous potential audience from the use of animation explainer videos and other forms of video. Make the most of it and you can really put your business on the map.