Video marketing, when efficiently executed, can provide enormous benefits to your business that should not be neglected. It will give you the right impact to your potential clients, leading to enterprise sales efficiently. Here are some of the benefits of video marketing:
- Reduce bounce rate – website visitors usually leave your website if they do not find the information they are looking for right away. If you have a video on your website, these people will most likely stay on your platform longer, thus, lessening the bounce rate your website gets.
- Higher conversion rate – according to different studies, people who have watched a video marketing material will 85% more likely purchase the offered product and/or service compared to those who did not.
- Better position on the search engine result pages – most often, websites that have incorporated video contents on their landing page get better position on different SERP.
- Established trust and credibility as potential clients may feel how worthy you are compared to other competitors. 57% of decisions are established even right before speaking with a sales representative.
If you want to receive all these benefits, make sure that you choose the right company that will thoroughly help you come up with the right contents for your video. The company should also guide you as to where these can be incorporated to broaden your scope and let you win enterprise deals!