Psychological Video Marketing

One of the biggest problems facing companies that are actually interested in utilising video marketing is that they have no coherent strategy in place. They know that it’s important to sell their brand, values and identity to consumers but have no actual plans on how... read more

Future Video Marketing Trends

Although no one has a crystal ball that can see into the future of video marketing, it is fair to say that it has a bright future. The process of using videos as part of a marketing campaign has become incredibly popular over the last few years and has led to some... read more

Why Video Marketing Beats PPC Advertising

A couple of years ago, banner and pop-up advertising were acclaimed as a cost effective technique that yielded a high return on investment. As a result, sites were filled with pop-up and banner adverts. It certainly worked for a while but soon, the novelty wore off.... read more